Anna is a part-time doctoral student at the Aalto ARTS Department of Design. She holds a M.Sc. in business with a study background in marketing and retail as well as arts marketing and management. Before joining the Department of Design doctoral program, she also worked with the cross-Aalto International Design Business Management community looking into spaces and places of co-creative practices. Balancing her career between academia and business, she took interest in applying creative and design-led approaches to service development and placemaking in the complex retail property sector – a field she has evolved as a design-minded practitioner in since 2011. In her doctoral dissertation she’s focusing on positions of the user in retail property development and how placing user knowledge at the center of development processes could potentially serve as an innovation catalyst in this currently distressed industry.